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Archives
New York Times able to add over $1m in "authority-building" by shutting down a serviceable revenue stream? These ain't the dotcom days any more Doc. You can't mortgage the bottom line against off-the-cuff brand-building. I believe that archives is only 5% of nytimes.com revenue, but in these ad-unfriendly days I'm sure that they appreciate it. The content *is* more valuable the older it gets, because it's more scarce. Pretty straightforward information economics there. Especially for the nytimes which is at the top of the market in that kind of content. I don't really see how they can become that much more authoritative - or how that authoritativeness converts to revenue inthe online marketplace. Now if you're a small newspaper covering some of the same kinds of issues as the NYT, then sure a free archive is going to give you a legup in page-views (though you probably wouldn't make content freely available which you were the major source for). Respectfully, I remain a fan, Danny
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