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Re: Wednesday, July 18, 2007
Ad-supported media is corrupt and corrupting and the blogosphere is no different. Wouldn't it be interesting to do a controlled study to find out if the correlation of ad spend to buzz is less-than, equal-to or greater when you compare blogs that have advertising and blogs that do not have advertising. Doc, do you think that you are less influenced by advertising in your blogging because you do not have ads on your blog? I know I have toyed with purchasing blog ads not to reach the blog's readers, but to reach the blogger. In other words, I have tried to corrupt bloggers with my ad spend. Of course it is no surprise that the higher profile bloggers are less prone to this tactic, but are they immune? The solution to this problem is to put the power of the purse in the hands of the reader/viewer/listener/audience/consumer. It's time to put an end to the third-party-payer system of media that serves nobody well. It's time to kill the industrial media advertising beast. And the way to kill it is to starve it of its sustenance: mindshare -- mindshare that is stolen and misappropriated then sold and resold without a penny of recompense to its rightful owners. It's time to make a declaration, and here it is: My Mindshare 10-Point Declaration 1. My mindshare is mine. 2. My mindshare has real monetary value. 3. I have a right to sell, trade, or keep my mindshare as I choose. 4. Nobody is entitled to take my mindshare without my permission. 5. Unsolicited and intrusive advertising amounts to mindshare theft. 6. Mindshare theft is wrong. 7. I have a right to resist mindshare theft. 8. I demand media that does not deal in stolen mindshare. 9. I support media that respects my mindshare. 10. The world is better when individuals control their mindshare and their media.
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