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Re: Wednesday, July 18, 2007
I agree with you there Doc - I too believe there will soon be a time when messages are passed between consumers without any intervention from the brand itself.
One thing I do struggle with though is the issue of trust amongst consumers. How do we trust the originator of the message? If they needed an affiliation with the brand to validate their "hot news", would we become suspicious of their motivations?
Paul
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