 |
 |
 |
|
Re: Friday, July 6, 2007
VRM can provide a useful conceptual framework to guide a return to balance in the marketplace, seems to me. On the wiki I read: "For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM." The reasons are clearly there for any attentive corporation to see, yet most focus on monopolistic mentality (or CRM if you prefer). I have hope that just as the net provides increasingly viable alternatives to corporate monopoly in so many realms like media and telecommunications, open source software will continue to provide increasinly viable alternatives to a handful of major companies setting the rules in that marketplace. In addition to the alert and agile companies that might cash in on the benefits of VRM, others might respond to market pressures from the likes of Skype and Ubuntu. If so, might VRM benefit from supporting the struggle to evolve open source software into products with more appeal to the mainstream? What if one initial focus of VRM research were providing such support and collaborating with compatible projects? Are some open source developers or communities already involved, and is this an identified thread of effort for the VRM community?
|
