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| Author: |
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Doc Searls |
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| Posted: |
6/27/2001; 8:36:30 AM |
| Topic: |
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| Msg #: |
807 (top msg in thread) |
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4951 |
KnowWha? 
| | KnowNow provides Internet-scale event routing solutions that seamlessly integrate information among Web services, applications and users -- enabling the real-time enterprise to fully leverage the Internet to drive revenue, reduce costs and enhance business relationships. |
| | KnowNow solutions combine recognized Internet standards, proven event-driven communications model and existing industry practices with the scale of the Internet to increase productivity, reduce time to market, leverage existing IT resources and lower total cost of ownership. |
| | Here we witness once again the high price of secrecy. If KnowNow hadn't been so stealthy about what they were doing, they wouldn't have had to start their corporate BS from square one. There would also be a lot more news about the company. |
| | Markets are conversations, dudes. Here's a good place to start: we don't know what the fuck you're talking about. Here's a good way to proceed: fuck the "benefits" and all that marketing bullshit. Tell us what this stuff is and how it works, right up front. Leave all the "delivers" and "enables" bullshit for the end. |
| | This works, because it's specific and relatively understandable. But it's buried down in the product section. So take the BS boilerplate off the front page and replace it with links that go directly to product explanations. |
| | Then turn your people loose to start enthusing about this stuff publicly. Here's a benchmark: Thanks to your silence, Google finds just 120 pages with the phrase "event router." Here's another: the KnowNow name is on just 440 pages. Let's see you raise those mothers. Your friends are here to help. |
| | The best marketing advice comes from the title of that great John Hiatt song (most famously sung by Bonnie Raitt): Let's give them something to talk about. |
Nice snapshut
| | Paul Boutin explains how to shut off those annoying X10 pop-under camera ads for 3 years instead of 30 days. |
| | He also points out that Glenn got quoted in a WSJ piece about Amazon's new pricing system. From what I gather, Amazon wants to replicate the same kind of pricing demon the airlines use to make sure no two customers on a plane pay the same price. |
The French Connection comes through
| | JY may have figured out the Google problem. Watch: add &filter=0 to your search and it coughs up a pile of blogs. Perfect if you're doing blog searches. |
| | This tells me there's something Google is doing here that sees multiple but nonidentical blogs as identical. See the difference between this and this. Perhaps without intending to, it's dissing individual blog entries, non? |
Flying wide
| | In a couple hours I'll be a plane to SFO for 24 hours of local work up there. Hoping to give the 802.11b client in the new Titanium a workout if I can find some locations in San Francisco, where I'll be staying tonight. Recommendations are welcome. So far I've only found what's revealed in searches like this one here. |
Still searching
Somebody give this kid a Ferrari
| | Marek points to a blog by Tamas Konyi of Hungary that's full of real-voice charm: |
| | If you visit the opencola, or Dave Winer`s kingdom, hardly can you feel any crampad volition on screwing out some money from their activity. but in fact i bet they make more money with less work and with more joy than the "money making", profit oriented companies. |
| | I added the links, which appear earlier in Tamas' blog. Funny how I feel a guilty need to disclaim doing what Smart Tags will do with automated impunity. |
Let me see your papers
| | Looks like Passport Pressure has begun, starting with developers. We have ways of making you buy. |
| | Make no mistake. Microsoft is trying to supplant markets with a Marketing Matrix. Go back and read the Hailstorm White Paper. The operative words are these: |
| | Microsoft will operate the HailStorm services as a business. The HailStorm services will have real operational costs, and rather than risk compromising the user-centric model by having someone such as advertisers pay for these services, the people receiving the value the end users will be the primary source of revenue to Microsoft. HailStorm will help move the Internet to end-user subscriptions, where users pay for value received. |
| | The "someone such as advertisers" line is a dig at AOL. The "move the internet" phrase is livid proof that Scott Rosenberg is right when he says "The smoke of today's AOL/Microsoft war obscures a secret agenda the two companies will never admit to publicly: They don't like the Internet — and never have." It's also what's going on behind Craig Mundie's "dialog" with opponents in the Silicon Valley Roundtable, which Tom summarizes perfectly here. |
| | "Networked markets are getting smarter faster than most companies," we wrote two years ago in The Cluetrain Manifesto. But Microsoft isn't "most companies." If Microsoft has its way with Hailstorm and Passport, it's the most company you'll have in your networked markets. Because to deal with those markets you'll need more than a wallet in your back pocket. You'll need your Passport too. |
| | Welcome to the unreal world, Neo. |
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