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Re: Monday, June 16, 2007
I like to think I am making a better way happen at MyMindshare. Have you seen my post: Charting the mindshare market http://blog.mymindshare.com/2007/03/charting_the_mi_1.html Inspired by Joe Andrieu's recent VRM post, I am about to launch a new feature, "Request for Bids (RFB)" where people can state their needs/wants and advertiser's can respond accordingly. When someone posts an RFB, others can join the bid, hopefully creating a mass that will be attractive to advertisers. I hate to use the term "advertiser" because it sets up a dichotomy. We are all advertisers and consumers, but I have to use the coin of the realm to communicate. I'm also working on a post that will be entitled "The tragedy of mindshare is the tragedy of the commons" and argue that the solution is the same: an enclosure movement wherein people take ownership of their mindshare. It's point #1 of the My Mindshare 10-Point Declaration 1. My mindshare is mine. 2. My mindshare has real monetary value. 3. I have a right to sell, trade, or keep my mindshare as I choose. 4. Nobody is entitled to take my mindshare without my permission. 5. Unsolicited and intrusive advertising amounts to mindshare theft. 6. Mindshare theft is wrong. 7. I have a right to resist mindshare theft. 8. I demand media that does not deal in stolen mindshare. 9. I support media that respects my mindshare. 10. The world is better when individuals control their mindshare and their media.
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