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Newspapers, Books and Advertising
1. Books are clearly a better technology than the e-book equivalent. But I am not sure whether this advantage adheres to newspapers. 2. The newspaper's advantage, online, is serve relevant advertising based on the reader's ip and "known" preference. I am always surprised and amused when the NY Times delivers up ads to me about Toronto -clearly not possible in the print edition. 3. The price for online newspapers should be based on, in part, a function of the reader's value as a consumer of the ads. I should get a life time subscription to the WSJ if I buy a BMW by clicking one of their ads. The initial barrier should be high, not constant, and decrease as my value of a consumer is known. There are responses to this message:
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