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Re: Tuesday, March 27, 2007
What Doc failed to mention is his presentation to my class was fantastic. And that's accurate. He is, without doubt, the best presenter we've heard talk about a subject he pioneered, and has such passion for. It all comes through. A public thank you to a very busy guy who took time out to help educate students to present("early stages") of "Marketing is conversation" and that "advertising is dead", i.e. as we currently know it. His example of how we go about buying cars today, made it so clear. And, auto mfrs still spend billions of dollars in coop funds for dealer ads. What a waste! In the past, dealers (of products & services) were given coop funds to let people know where to buy, while manufacturers and marketers communicated functions and benefits. Some ads even ran with lists of dealers. We have come a long way, and Doc made it crystal clear, we're moving fast forward in how we determine what we want and where to buy it. The internet age is here! Thanks again, Doc. You're terrific.
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