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Re: Tuesday, March 20, 2007
There is only one solution: people need to take control of their mindshare and recognize it as valuable, precious property that nobody is entitled to steal or otherwise abuse. Here is the first two paragraphs from my article, "Charting the midnshare market": http://blog.mymindshare.com/2007/03/charting_the_mi_1.html Mindshare is valuable. Consumers possess it and advertisers pay billions of dollars to get it, but not one dollar changes hands between advertiser and consumer. Instead, mindshare is captured by Media then sold and resold, without a penny of compensation to the owner of mindshare. Consumers are excluded from the mindshare marketplace. At best, they are party to an unwritten and un-negotiated contract in which they trade mindshare for ad-supported programming. At worst, consumers are subjected to outright theft as mind and media are polluted with irrelevant, unwanted, unsolicited and uncompensated advertising.
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