 |
 |
 |
|
Re: advertising sucks
Interesting discussion happening over the pond on Sam Sethi's blog. http://www.vecosys.com/2007/03/19/is-there-an-equivalent-to-fm-publishing-in-europe/ "But I am saying it's inefficient, inappropriate and stuck in a sell-side perspective and mentality." Ain't that the truth. Advertising is a three cornered stool. Advertisers-Agencies-Publishers. But talk to the industry and they only ever want to talk about the first two. And Google as the gorilla on the block plays both Agency and Publisher.
|
