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RE: it ain't neutral
When I was at BellSouth we did a bunch of product concept development predicated on sticking lots of cheap, linux raid storage devices in the wire center right beside the dslam to keep bandwidth off the last mile. Caching based on popularity is easy as is the calculation of local storage cost vs. data transfer costs. Add on products like personal websites, desktop backup, video/music products are all no-brainers. How much would it have been worth to youtube to make bandwidth fees for all BellSouth customers? Or to make video quality for BellSouth broadcast quality?
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