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Wednesday, February 28, 2007
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 Wednesday, February 28, 2007
started 2/28/2007; 7:44:20 PM - last post 3/1/2007; 12:33:34 AM
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Doc Searls - Wednesday, February 28, 2007 
2/28/2007; 11:44:20 PM (reads: 6687, responses: 2)
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Hook and line, if not sinker 
| | It was the soul of this company that responded to the 9/11 attacks. We helped get the New York Stock Exchange and world financial markets on their feet by replacing a grid the size of Cincinnati in five days, and then bringing thousands of Verizon workers into lower Manhattan to get businesses humming and residences communicating again in the ensuing weeks. We achieved a telecommunications rebuild unlike anything ever seen before, and under horrendous circumstances. You can't do that without soul. |
| | It is the DNA of this company that ensures your dial-tone is there 99.99% of the time, come ice storm, hurricane, or flood... |
| | It is the vision of this company to do for the Internet what the internal combustion engine did for transportation by bringing future-proof fiber optics right into millions of American homes... |
| | No time to respond. Just to give CZ props for coming back at me with hard evidence. Thanks! |
| | But look for more tonight or tomorrow. Needless to say, I have a LOT to say here, and highly welcome real dialog on a pile of important topix. Especially that last fiber optic one. |
Gotta pod me one of these
I was overheard to have thought...
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DrumsNWhistles - Re: Wednesday, February 28, 2007
3/1/2007; 12:38:00 AM (reads: 804, responses: 1)
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Re: Verizon
As the daughter and granddaughter of 2 lifelong telco employees, I understand CZ's response and where it came from. And I would agree with him that in times of crisis or trouble, the dedicated and heartfelt efforts of the employees do shine through.
The problem is the corporate culture that projects to the public. No one really knows how much heart Verizon employees have because what the public sees is a sleek corporate facade and a lot of political weight-throwing. They don't see the folks like my mom, who worked for free as a page through every election in the days before computers reported returns to call in precinct reports to the networks as part of Pacific Telephone's public service initiatives, or the local chapter of the Pioneers taking care of the needy, hungry and sick.
That's not the PR the telcos are interested in, and that's why they appear to be soulless. And honestly, I'd say that the boardrooms are soulless -- but not the employees. I'd be hard-pressed to say that.
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Morgan Brown - Re: Wednesday, February 28, 2007
3/1/2007; 4:33:34 AM (reads: 922, responses: 0)
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Unfortunately there is often a disconnect between the image that the company wishes to project and what is actually delivered via the service provided by the employees in the organization. In this case, it seems flipped, the employees care but the public image of the organization fails to deliver the passion of people like CZ.
Beyond just Verizon ignoring PR, I have a laundry list of issues with the company, including its wireless division (technology, network, equipment), issues of net neutrality and everything Seth Godin says, as the biggest ones worth mentioning.
It would be amazing if the passionate spirit of the individuals that power Verizon was leveraged to be the voice of the company and promote that feeling to its customers. Full Disclosure: I am a Verizon wireless customer and I ask myself why at least once a week.
Morgan
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