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| Author: |
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Doc Searls |
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| Posted: |
5/19/2001; 9:22:18 AM |
| Topic: |
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| Msg #: |
748 (top msg in thread) |
| Prev/Next: |
747/749 |
| Reads: |
1591 |
Except one has no taste and the other has nothing but
| | Ever notice that Bill Gates and Steve Jobs have the same accent? They both sell "prawducts" and love "technawlagy." |
How many times can I say I told you so?
| | Well, let's make it one more. |
| | As fate has it, I'm in a perfect position to visit Apple's new store in Tyson's Corner, which is getting huge play here in our nation's Federal District. |
| | Think about it. You're in a commodity business. All your competitors, every one, is literally a "clone." Their margins are paper-thin. Their retail channels are little more than warehouses where products are stacked to the ceiling, and most of the selling is done by brochure copy on shipping boxes. |
| | To innovate and compete, you making beautiful new products. Some have wireless networking built in. Others have no fans. Others show no wires. All of them run the slickest software in the world for playing music, editing and burning CDs full of songs and DVDs of your own movies. But everybody in the whole retail trade only knows how to sell the commmodity boxes, which is to stack 'em up and get out of the way. |
| | So what do you do? Start your own damn stores. Put your art right out there where people can see and feel and use it — then buy it and take it home. |
Everwhat
| | I'm off to D.C. and I'm still not sure what I'll be talking about, exactly. The topic is Markets are Conversations, so if there's anything you want the Flackery to start talking about, it's not too late to spin me. |
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