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Monday, December 11, 2006

Author:   Doc Searls  
Posted: 12/11/2006; 5:26:26 AM
Topic: Monday, December 11, 2006
Msg #: 7417 (top msg in thread)
Prev/Next: 7416/7418
Reads: 4057

Getting from duh to do 
 Jeremie on VRM:
 The question I ask myself about VRM though is what does the Relationship mean? Many of the situations that have been proposed for VRM to play a role are Vendor (am I the only person to call them VenDUHs in conversations?) selection systems, where you establish a new relationship or transaction. I agree that's important as well, but what I often find more personally frustrating is the after-the-fact relationship.
 And,
 One of my pet projects relating to this has been trying to formulate a simple set of customary guidelines for a Venduh to provide a "Secure Feed" for your account. Nothing fancy, just SSL+RSS/Atom and specific to your account. The idea is to simply have a better form of official messaging from a service/product provider to each customer (email is slum, barf). It's been an hour here or there over the last few months, but if there's interest I'll noodle it some more and post something to start that conversation.
 There is interest, and look for conversation to happen at , as well as on its mailing list. Tag: .
 Bonus linkage: RSS Delivers Web's Best Deals. Pull-quote: Putting the user in control might be the fastest route to online sales success, says JupiterResearch's Evans.
 Of course, we'll really be in control when no vendor needs to "put" us there.
 Meanwhile, Dave Rogers isn't buying it.
 
Motherserver 
 Wikia unveils openserver, the mother of all freebies. Thus speaks the wiki'd press release, issued at LesBlogs in Paris today. Specifics:
 The six pillars of Wikia¹s OpenServing offering are: FREE software, FREE bandwidth, FREE storage, FREE computing power, FREE content over the Internet, and GIVING AWAY 100% of the ad inventory and revenue to bloggers and website owners who partner with Wikia. By tapping Wikia¹s OpenServing utility, anyone can set up and maintain their own collaborative content project for news and opinions for free.
 No time to dig in. Anyway, there it is.
 Oh, one thing. That link above, to which I was pointed by a PR agency, is an "announcement" written in PR-ese. There is something weirdly retro and not fully helpful about a wiki entry that is actually a press release. Getting to the meat of the offering — that is, discounting the grandstand on which the "announcement" is made — is kinda labor-intensive and unnecessary. Reminds me of Cluetrain's 15th thesis:
 In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
 It took two of us, sitting here in a kitchen eating popcorn, the last ten minutes to begin figuring out what exactly the announcent is about. In fact, we're still not sure. Right now we're sorta stuck at the "sounds cool, but..." stage.
 
Approaching departures 
 Approaching LAX
 Just shot this series of photos (including this one, of a searchlight hitting a cloud, seen from above) from seat 9C (the one with the legroom, by the exit) of the usual United Express Embraer 120 that I take from Santa Barbara (SBA) to Los Angeles (LAX) en route to anywhere else (in this case Boston, BOS). I'll shoot some more on the way out, and hope to sleep the rest of the way. It's now 10:20pm Pacific, and 1:20am Eastern. I arrive at 6:30am, I think. See ya there.
 


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