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Re: Monday, October 16, 2006 - Giving buyers a better way to reach sellers?
Re: Giving buyers a better way to reach sellers? Just wanted to say I agree 100%. Funny thing is I would think it would be pretty easy for companies like Google to do this. Anybody who has a Google account could register what brands (Sony, Canon, etc.) and what goods and services they're interested in (cars, homes, electronics, cameras, etc.). This could then influence at least a portion of the adsense ads presented and the advertising and product information could also be made available through some type of special search or portal page. Ideally, the user information would not be shared with advertisers except on a consolidated basis. The idea would be precisely to put the viewer in control. I have often found it funny that companies spend so much time trying to read my mind when they could at least start by asking what I'm interested in. The sad thing is that I believe the majority of big companies don't want to establish a "conversation". They want to brainwash us into buying their products. They believe that their endlessly repeating, carefully crafted "messages" will enter into our subconscious and result in increased sales. The scary thing is that I believe that the tactic may work, at least at a consolidated mass-consumer level. After reading the book "Blink" and seeing the statistics on the number of overweight Americans, I am even more convinced. What makes me even more concerned is the vicious circle of retailers who are charging more to be able to advertise more to the point where a good portion of what you are paying for was the effort of convincing you to buy it. I have informally tried to compare paid services to ad-supported "free" services and the implications are alarming of how much purchasing the advertiser is expecting to receive for the investment in advertising.
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