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Re: More on VRM
I view advertising as occuring pre-relationship. In the vernacular of conversation, advertising is the introduction that precedes the exchange. That's why I don't see the connection between a VRM and advertising. But it looks like you are trying to get at a whole other something that isn't advertising. My premise is that advertising, at its core, has a needed function. Advertising informs us about the marketplace. It tells us something about what is available. And I see the problem of advertising as profoundly structural and conceptual, that can be solved when mindshare is treating like something precious and valuable, not to be given away lightly, stolen, or abused. There are responses to this message:
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