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More on VRM
"It's says to Vendor CRMs, 'This is my data, and it's independent of your silo. And that makes it more valuable to both of us than it would be if it lived in your silo alone.'" Yes! That is exactly what I am doing at MyMindshare (http://mymindshare.com) with member profiles. The member completes her profile, and the advertisers are able to deliver their ads to the people whom they think will be most likely to respond to their ad. This increases the efficiency of advertising and reduces waste. And both the consumer and the advertiser benefit. I want to see ads relevant to me, and I don't want my time wasted with ads that are irrelevent. And I expect to be paid for my valuable time and mindshare, which means that the risk of an ad not being relevant has to be borne by the advertiser, not me. The most valuable ad is the ad that results in a sale of a good/service, and an ad that results in a sale benefits both the seller and the buyer. And here is where I take umbrage with the vast majority of the media and advertising industry. When I choose to purchase a good/service which I learned about via advertising, I am a sovereign, conscious, responsible adult making a choice. I am NOT an ignorant child being duped into doing something mindlessly. The goods and services that I purchase are not the product of external manipulation -- they are the product of my decision. When I purchase something, I am satisfying a need or want. That is a good thing, because I want to need less. We can debate the merits of what people perceive to need or want, which is invariably a debate about what OTHER people need/want. Rarely do we subject our own consumption habits to our own criticism. But back to VRM. Frankly, it sounds like a pain in the arse. Google is my VRM. I use it to search and research vendors and vendor reputation. It requires nothing from me, and it even automatically picks up my own product reviews by indexing my blog and comments on blogs. There are responses to this message:
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