|
Monday, October 9, 2006
Previous topic
|
Next topic
|
|
 Monday, October 9, 2006
started 10/9/2006; 9:21:02 AM - last post 10/11/2006; 1:56:28 PM
|
|
Doc Searls - Monday, October 9, 2006 
10/9/2006; 1:21:02 PM (reads: 4297, responses: 5)
|
|
Something's censored in Denmark 
| | I can't do (AIM-based) instant messaging or send email either. At least not through my own mail server. So my outbound mail and Jabber IM is going through gmail. Handy bypass there. |
| | By the way, it's only the hotel that's doing this. Otherwise, it's a very nice. And the connection is free, which is good. |
| | [Later...] A Danish friend writes, "Blame the Americans". And sends this link. So I guess I can thank this "award winning firewall" for piles of sites I can't visit, mail I can't send, and IMs I can't exchange. Value subtraction out the wazoo. |
Quote du jour
| | Craig Smith: Meaning it's still easier to buy a handgun in Texas than it is to buy a vibrator. |
Now, breakfast before the restaurants close
| | My luggage is still in Seattle. Should be here late tomorrow, though. |
| | It's evening here, though I slept on the plane, so it's like morning to me. |
discuss
|
|
Jim Bursch - More on VRM
10/9/2006; 4:49:48 PM (reads: 831, responses: 4)
|
|
|
"It's says to Vendor CRMs, 'This is my data, and it's independent of your silo. And that makes it more valuable to both of us than it would be if it lived in your silo alone.'"
Yes! That is exactly what I am doing at MyMindshare (http://mymindshare.com) with member profiles.
The member completes her profile, and the advertisers are able to deliver their ads to the people whom they think will be most likely to respond to their ad.
This increases the efficiency of advertising and reduces waste. And both the consumer and the advertiser benefit.
I want to see ads relevant to me, and I don't want my time wasted with ads that are irrelevent. And I expect to be paid for my valuable time and mindshare, which means that the risk of an ad not being relevant has to be borne by the advertiser, not me.
The most valuable ad is the ad that results in a sale of a good/service, and an ad that results in a sale benefits both the seller and the buyer.
And here is where I take umbrage with the vast majority of the media and advertising industry.
When I choose to purchase a good/service which I learned about via advertising, I am a sovereign, conscious, responsible adult making a choice. I am NOT an ignorant child being duped into doing something mindlessly. The goods and services that I purchase are not the product of external manipulation -- they are the product of my decision.
When I purchase something, I am satisfying a need or want. That is a good thing, because I want to need less.
We can debate the merits of what people perceive to need or want, which is invariably a debate about what OTHER people need/want. Rarely do we subject our own consumption habits to our own criticism.
But back to VRM. Frankly, it sounds like a pain in the arse. Google is my VRM. I use it to search and research vendors and vendor reputation. It requires nothing from me, and it even automatically picks up my own product reviews by indexing my blog and comments on blogs.
discuss
|
|
Doc Searls - Re: More on VRM
10/9/2006; 6:18:45 PM (reads: 886, responses: 3)
|
|
|
Well, if it's a pain in the arse, it won't work.
I believe the entire advertising system is a bigger pain in the arse, fwiw. It's just one we're used to. And, all due respect, I think jiggering with that system is going to yield results that remain inside the system. I want to go outside of it.
And my goal is a 100-to-Zero gain/pain ratio. We'll see how it goes.
discuss
|
|
Jim Bursch - Re: More on VRM
10/10/2006; 9:29:15 AM (reads: 988, responses: 0)
|
|
|
We are in accord on the pain of advertising and where it pains us.
Assuming you've looked at MyMindshare (http://mymindshare.com), do you think it is a jigger within the system? I think it turns the system on it's ear, and even I can't fully comprehend the implications of a mindshare economy.
But of course I have lost all perspective.
discuss
|
|
Jim Bursch - Re: More on VRM
10/10/2006; 10:21:10 AM (reads: 980, responses: 1)
|
|
|
I view advertising as occuring pre-relationship. In the vernacular of conversation, advertising is the introduction that precedes the exchange.
That's why I don't see the connection between a VRM and advertising.
But it looks like you are trying to get at a whole other something that isn't advertising.
My premise is that advertising, at its core, has a needed function. Advertising informs us about the marketplace. It tells us something about what is available. And I see the problem of advertising as profoundly structural and conceptual, that can be solved when mindshare is treating like something precious and valuable, not to be given away lightly, stolen, or abused.
discuss
|
|
Doc Searls - Re: More on VRM
10/11/2006; 5:56:28 PM (reads: 1086, responses: 0)
|
|
|
Problem is, if you frame VRM in terms of advertising, VRM just becomes another "channel" for messages.
We need to frame VRM in terms of what customers want and need out of interactions and relationships with vendors. And to zero base that.
I think we can do that. But I also think we need advertising out of the room when we do.
discuss
|
|
|
Copyright 2009 The Doc Searls Weblog
|
