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How VRM helps CRM
I think there is something fundamentally off-kilter with how you are conceptualizing VRM, and I think it's in the way you are associating it with advertising. Advertising is information. It's information about what is available in the marketplace. In that sense, advertising is useful to us. But advertising as we know it today is extraordinarily wasteful and innefficient, so it comes to us as so much trash -- what I call "Condition A" (http://mymindshare.com/b/secure/about.php). "Condition B" advertising is when advertising is useful, informative, and even entertaining. Both, marketers and us, would like to get together under Condition B. I'm not sure VRM, as it's being conceptualized, takes into account the informational role of advertising.
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