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Re: Monday, October 2, 2006
There are two inexorable laws that all media needs to understand and appreciate to survive and thrive into the future: 1. He who pays the piper calls the tune 2. You get what you pay for I love public radio, but I am also of a libertarian bent, so back in the day I had a hard time squaring the government funding. It also disturbed me that a publicly funded medium was soooo superior to the commercially funded alternatives. But then I came to this conclusion -- the quality of public radio has nothing to do with government funding; it has to do with the funding that comes from listeners like me. It's rule number 1. And the reason commercial radio is so bad is because of rule number 2. I don't pay a dime for commercial radio, and they don't even ask me to pay. They don't give a sh*t about my dime, and ultimately, that affects how they serve me -- namely, they don't serve me. They serve their advertising masters. This is what informs MyMindshare (http://mymindshare.com), a consumer advertising cooperative that seeks to put advertising dollars in the hands of consumers so they can fund the media that serves them. You are invited to join us at MyMindshare.com
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