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Re: Monday, October 2, 2006
Right on! Nice to see a Larry nod here too (here are his PRX offerings: http://www.prx.org/user/radioart) An encouraging aspect of public radio is that enough of the folks involved believe in the public service mission of what they're doing to transcend the tricky transitions underway. At least that's the optimistic view. There is definitely a risk of adopting models and approaches (and language, as you're helpful at cautioning) of commercial enterprises with different ends and means. Two of the intertwined dimensions are "distribution" and "engagement" (which you delve into a bit with the points about relationships), and there are also differences between the vantage points of producers, stations, and listeners. Just managing a transition to on-demand delivery of public radio programs is proving thorny, though there's been more progress recently and more collaboration between the networks, stations, and producers that need to disentangle their relationships a bit to make it happen. Your second point is important to address soon, because public radio in the digital domain is looking to underwriting/sponsorship (aka ads) as the leading source of revenue to sustain a means of offering openly syndicated content. It may be preferable to paid-only access (pretty much a non-starter) but it brings other risks and missed opportunities. I agree that the strategy overall has to be one of offering everything everywhere and more, and it would be a mistake to forego the voluntary contributions that currently make up a critical part of the funding for the whole system (though because those dollars flow to stations NPR itself is less sensitive to them which might explain the emphasis on underwriting at the national level). A big yes on #5 too. I guess I need to bone up on VRM, not sure what that's all about yet but I'm ready... - Jake There are responses to this message:
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