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VMS, VRM
Haven't we been here before? Last.FM is excellent at aggregating listening habits. But books can't tell a system like that, that they're being read. Whihc makes it damn hard to build a similar system and so systems like Librarything rely on painstaking data entrty by humans.
Then there's Amazon. They try hard to recommend stuff to you. But although they know your buying habits from Aamzon, they know nothing about stuff you buy from other places. And actually I find Amazon's algorithms irritating because they tend to narrow you down into a smaller and smaller niche rather than adding enough serendipitous randomness to widen your views.
So anyway, Video and DVDs played on a PC should be easy to do in a Last.FM style. It's not a significantly different problem from plugins to Winamp and iTunes to track your music habits.
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