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Re: Medium of exchange versus "store" (or preferably co-creator) of value
I actually prefer the fire metaphor, in respect to speed. "Markets are conversations," before it appeared in Cluetrain, was part of how I presented Marketing As It Ought To Be. It went this way: 1) Markets are conversations, 2) Conversation is fire, and therefore 3) Marketing is arson. This was back when I was a marketing consultant. Presenting that thinking was a way of attracting interesting clients and scaring off boring ones.
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