 |
 |
 |
|
Re: Online Publishing
Well, since I happen to have boots on the ground concerning your subject matter...I'll take a stab at your questions... 1)Two part question: Yes, but on the other hand, I'm more nerdy than most. But I guess the real answer here is the "60% of all e-commerce transactions start at Google" stat I want to say Battelle said it, but I'm too lazy to look that up. Nevertheless, if you get a SE referrer and you're an e-commerce site - it'll probably be from Google. And it should be said that organic results are much more stronger than any adwords ad. 2)Generally, the stats I've seen hover around these ratios: for every 100 impressions of an ad, you'll see about 10 click throughs and 2 conversions (whatever your desired action). Of course the stats vary, depending on what market you're in (BtoC is different than BtoB), ad position (top three ad position on a strong Google SERPS page can garner around 10% or better conversion rate), ad placement on Google (whether it's Google proper or part of the content network) and item or service being advertised. 3)I strongly believe that ad impressions serve a good purpose - of getting a brand in front of people. However, these ad impressions can't really be measured in a traditional manner, so be prepared for the skeptics. 4)Marketers aren't thinking about when will demand attract supply, but *how* will demand attract supply. The whispered conversations I've had with other marketers goes like this, "We'd love to move to permission based marketing...it's easier and effective. However, traditional push marketing is still overwhelmingly delivering higher numbers." Marketers are starting to pay attention to blogs, technorati, etc. but aside from tech marketers, I see toe-dipping and monitoring not full fledged active participation between suppliers and their customers. (And I have to mention the corollary to the previous sentence - I know that many suppliers don't want to actively participate i.e. Apple) Before permission marketing/demand determining supply/etc. really works we need more participation in the conversation from more people -- because for all of the blogging, tagging, commenting that is going on, we're only still hearing from the most vocal and educated people in society. And there's my two cents on a Saturday afternoon. There are responses to this message:
|
