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The good news: maybe 40% didn't get Fs
Don Marti writes in with a Right On for Jakob Nielsen's no-joke April Fools piece, Corporate Websites Get a D in PR. The gist:
On average, journalists found the answer to each of these simple questions only 60% of the time. If these sites were being graded in a U.S. school, the average grade would be no higher than a D. Here's what was news to me: that figure seems mighty high. As a breed, corporate Web sites are lame. Typically they are "designed" to "deliver an experience," or they creak inside legal straightjackets or various other agents of fear. (Or sometimes they just express institutional cluelessness of the sort Dean lambastes here.) Jakob is selling a 114-page Report with guidellines. My advice to its intended market: buy it. Compared to what you're spending on agencies and marketing folks, it's an extreme bargain. And it will pay off in spades. Talk about building walls Charles Roth points to this perfect UserFriendly cartoon as a nice complement to all that stuff I write about software being a kind of building trade. It's also a perfect illustration for what Craig Burton says in his latest blog about AOL's AIM games. One sample:
The longer AOL tries to hold on to control of IM, the stronger the movement becomes for the Instant Message “standard” to become something else other than AIM or any other AOL controlled architecture. Watershed journalism Glenn just wrote a great piece about blogs for The Seattle Times. The Seattle Times, of course, is a mainstream newspaper. So I'm, wondering, Where does the stream metaphor position blogs? Across the entire watershed. Think about it. Unbuilding the brick wall Great thread on education at Wes Felter's Hacktheplanet. My contribution branches off here, and again here (apparently because editing one's discussion post, after it's posted, doesn't "edit" the post but rather publishes another draft of it. My final draft (still imperfect) is here, but has no responses. No irony that the whole thing is about education. April fuel Cam's got the best April Fool's blog hack. I also dig the way Wes and Dan both see the light on Microsoft and other matters. Daylight Shaving Time I'm here in New Yawk, looking Nawth up Central Pok. Got in last night from L.A., where it was sunny and warm. Right now it's 40 degrees and drizzling here in midtown Manhattan. But it's beautiful. I love this town (hey, L.A. too). My body says it's 6:30am, which it would be if it were still Standard Time back home. But we save daylight by losing an hour of sleep. But hey: Duke won. That's cool. Now there's lots of work to do, sitting here with my perfect view, drizzle and all. Also lots to report, but that'll come later.
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