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Wednesday, November 9, 2005

Author:   Doc Searls  
Posted: 11/9/2005; 10:34:28 AM
Topic: Wednesday, November 9, 2005
Msg #: 6168 (top msg in thread)
Prev/Next: 6167/6169
Reads: 6697

Where everybody gets to be It. 
 Yes, there is a TagWorld.
 Boni: Suprglu, Ning.
 
Quote du jour 
 Rex Hammock: I've decided that in the future, I'm going to run all my blog posts by editors and focus groups so that I can have an authentic chemistry.
 
Thinking outside the silo 
 I just put up Microsoft in Reality — a look at the latest memos from Gates and Ozzie.
 Thanks to Dave for providing the original texts of the memos, and to Craig Burton for outlining — in February 2001 — the playing field Microsoft (and everybody, actually) finds themselves in today .
 
Look up 
 Right now a Boeing 777-200LR is setting a distance record for a commercial jetliner, flying from Hong Kong to Heathrow. Over North America.
 
Writer's bloc 
 Scott Adams has a blog. Proving he doesn't have writers' block:
 I imagine myself asking an NBA player how he deals with Jumper's Block, under the theory that if I can learn how to unblock my jumping skills, I will no longer need a car. I'll just jump wherever I want to go, like the Hulk, but less angry.
 Anyway, I'd like to welcome Scott to the abundant companionship of writers who can't draw.
 Not speaking of which, I still hurt from laughing at the video I pointed at yesterday. I know only one in ten of us clicks on links. But please click on that one. It's funny'z shit.
 One reason it kills me is that it's actually entertaining to watch kids stick their heads through holes in a floor with a pork chop strapped to their scalps to attract a giant lizard. And even more entertaining to know that everybody involved (who isn't traumatized) is also entertained. And that somebody actually thought "Hey! This will be fun for kids!" And that it is.
 I also love the way the caption explains the whole thing:
 clip from a tv special for 5th gen member konno asami. morning musume faces off against a giant lizard.
 Somebody should patent it.
 
Save a CEO. Don't post today. 
 Forbes Blog Attack Cover
 Oddly (or perhaps not), I didn't get my hard copy of the November 14 Forbes — the one with the above cover story — until a couple days ago. I recoiled when I saw it; not only because of its POW! WHAM! graphic, but because I hadn't seen that THEY DESTROY BRANDS AND WRECK LIVES subhead before. (It was almost too small to read in the little graphic copies of the cover that ran in Forbes and on various Web sites.)
 Anyway, it's been laying around the house, arresting the attention of visitors, some of whom also recoil. One can see the thought balloons over their heads...
 "Attack Blogs? wtf? Really? Doesn't Doc blog? Is that what he really does?"
 So I decided to put up a readable scan. Helluva cartoon, no? Speaking of which, I love this line from a Saintperle post yesterday:
 Every time you blog, God kills a CEO
 Anyway, after the piece came out Ed Brill and I have had an email conversation about related issues. With permission, Ed put up this piece yesterday, quoting a bit (with permission) from some of the correspondence.
 It's interesting stuff — more interesting, in fact, now that Ed has snowballed it. His bottom line:
 Searching on the title of the article and the article's author reveals a huge buildup of sovereign voices dissecting and deconstructing the article. I have seen a bunch of those searches land here on edbrill.com. Not only is the article not being taken at face value, the characterization of the players within it, including myself, isn't either. And thus, powerfully, the one-sided nature of a traditional journalist's article has been revealed and deflated -- by the very technology being attacked.
 While rooting around those links, I also found this podcast (here's the file) by my old pal Sam Whitmore of an interview with Dan Lyons, who wrote the article. Sez Sam, In short, he asks not to be misunderstood. Specifically, Dan says "I think blogs are fantastic," and goes out of his way to say nice things about blogging. Though Sam pushes back. I won't give more away. Listen to the podcast. Then read what Ed Brill wrote. You'll cross a fault line where the plate tectonics of journalism are moving and shaking as a whole new form of journalism establishes itself.
 And Dan's right when he says, in the podcast, that we don't know the "rules of engagement" yet.
 I think that's actually a good thing.
 As Ed McCabe, one of the greatest copywriters who ever lived, once said, I have no use for rules. They only rule out the possibility of brilliant exceptions.


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