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Wednesday, October 19, 2005
Castings 
The Because Effect, cont'd
| | Because Wyndham Hotels made broadband free for guests, (surprise!) more people used it — and, presumably, were more likely to stay at a Wyndham hotel. (That's the case with me, even though there's no guarantee that I'll find free broadband at a Wyndham. Just the possibility of free broadband can be a tie-breaker.) |
| | In other words, some hotels (especially, by some odd quirk of the trade, low-end chains) make more money because of broadband than with broadband. Herein lies the secret to many a business model, folks. Including blogging, because of which far more money is being made than will ever be made with it. |
| | Not that making money with blogs is a Bad Thing. I'm not saying that. I'm saying it's always easier to think with than because; but that there's often much more money to be made because of than with. |
| | Think about that. It might make you some money. |
| | Meanwhile, as Jim Thompson said somewhere back there (me too), the pay-broadband business at hotels will soon be regarded as a pay-toilet business. |
| | There are thousands of reasons why people write blogs. But it seems to me the biggest reason that drives the bloggers I read the most is, we're all looking for our own personal global microbrand. That is the prize. That is the ticket off the treadmill. And I don't think it's a bad one to aim for. |
Hail
| | Back in the mid-Seventies, my friend David Manning wrote a book called "She Would Have Been a Taxi Dancer But He Couldn't Hail a Cab." I reviewed it (favorably) for the Durham (N.C.) Herald-Sun. I can't find anything about it on the Web, but somehow a search brought up David. Nice to see he's doing well. |
Perhaps this explains something. Or nothing.
Help has arrived
| | Christopher Locke: Co-authored The Cluetrain Manifesto, but haven't read it yet. One of these days soon. Nowadays I just complain a lot about the state of the universe (see URL). I also blog at NetSquared.org. I do the odd bit of consulting when the larder gets low: dirty deeds done dirt cheap. Call me in Boulder CO USA... |
| | In a technologically perfect world, a blogger is like a well-oiled machine. Never tires out, never stops posting, never gets sick. In a human world -- which let's assume for the sake of argument we're still in -- bloggers are... well, human. |
| | So far the list includes more from Canada and the U.K. than from the U.S. I'll take that as a Good Thing. |
Reflections
| | Amazing sunset this evening, after three days of rain. Couldn't decide which of these photos (taken over the pool in our front yard) was the best shot, so I put all four up. |
For every retraction there's an equal and opposite traction
| | The customer needs to know what the company thinks. Even if it's awful... |
| | If you are a BuzzAgent, you can get help. Now. From the BuzzAnon Recovery Program. |
Market to marketing producers: go consume yourselves
| | Then there's this, posted on Cluetrain in early 1999: |
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