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Re: Wednesday, October 12, 2005
A Blog done well can give a company a personality, open up dialogues, build relationships which equals building a brand. Advertising is a commercial endeavor and for the most part it is a one way message that is meant to bring attention to something and sell products. Advertising is a message/broadcast whereas blogs are a conversation. I think they can work together in an integrated kind of way, but they not meant to do the same thing. They both have their place. However the Blogger can a achieve it at a fraction of the cost. Something I have been thinking a lot about lately is what happens to the blogger when he becomes the brand. In this case, when people that thinking of Scoble as Microsoft or Microsoft as Scoble, What kind of an impact will that have on a company? Will that inhibit Scoble from moving on? Maybe even blogging for another company? The pullout quote you used from the thesis is a quote from hugh macleod @ gapingvoid.
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