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Wednesday, October 12, 2005
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 Wednesday, October 12, 2005
started 10/12/2005; 8:49:40 AM - last post 10/13/2005; 1:15:13 PM
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Doc Searls - Wednesday, October 12, 2005 
10/12/2005; 12:49:40 PM (reads: 8097, responses: 3)
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Homeward bound 
| | It's 4:15 here on the East Coast (in White Plains, which is neither), and I'll start heading home when a cab picks me up about an hour from now. |
Toward a journalism of disclosure
| | As it happens I'm reading Deborah Branscum's latest, about companies "bribing" reporters (starting with interesting differences between Swedish and American traditions on matters of honesty), on a side trip to New York that's paid for (flight costs and hotel) by a company that wanted to gather experts on a subject of interest to them, and about which I they are so uninterested in publicity that they had every expert sign an NDA (non-disclosure agreement). So I'm giving them the opposite of publicity. |
| | Still, as always, Deborah's making me think. Especially with her last question: |
| | What's your take? Anybody try to "bribe" you recently? |
| | Before you answer, consider this: If you're a blogger, you're a journalist. Literally. Don't let the Journalist label stick only to people who write for money. Or for journals other than blogs. Blogs are journals. If you're a blogger, journalism concerns you. |
Educational leverage
| | One guy and his Blog, doing more real good for his company than any multi-million dollar ad agency campaign could ever hope to achieve. |
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Mark Forman - Re: Wednesday, October 12, 2005
10/12/2005; 3:18:11 PM (reads: 658, responses: 0)
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I see you're finding your journalistic "land legs" quickly Doc. re:"
Toward a journalism of disclosure" I profoundly appreciate and am challenged by your statement on journals and journalism. There is a big gap tht has opened recently for a variety of reasons that afford us an opportunity to have a voice and have it heard. Keep fanning the fires of citizen media.
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james torio - Re: Wednesday, October 12, 2005
10/12/2005; 7:34:39 PM (reads: 768, responses: 0)
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A Blog done well can give a company a personality, open up dialogues, build relationships which equals building a brand. Advertising is a commercial endeavor and for the most part it is a one way message that is meant to bring attention to something and sell products. Advertising is a message/broadcast whereas blogs are a conversation.
I think they can work together in an integrated kind of way, but they not meant to do the same thing. They both have their place. However the Blogger can a achieve it at a fraction of the cost.
Something I have been thinking a lot about lately is what happens to the blogger when he becomes the brand. In this case, when people that thinking of Scoble as Microsoft or Microsoft as Scoble, What kind of an impact will that have on a company? Will that inhibit Scoble from moving on? Maybe even blogging for another company?
The pullout quote you used from the thesis is a quote from hugh macleod @ gapingvoid.
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Of course, one difference between journos and bloggers is that the former often have to work within established codes of conduct, which makes the whole moral choice much easier. I wrote something about journalists and freebies a few years back here:
http://www.losowsky.com/weblog/archives/005464.html
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