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Re: Friday, September 30, 2005
Doc Dunno if I threw this idea at you before or not Anyway - Google and Ads Don't know if they "need" another spigot for cash. Background - started (for Earthy and Purity Foods) with Adwords soon after they launched. (Should have bought some google stock when they IPO'd - the model was so damn plain to see) Follow me here Adwords busts up the old Ad Agency model Client can do it him/her/themself (I've since turned over the program to a staffer) Targeted ads work I've posted a few ideas at http://blogblogbog.blogspot.com/ Now we look at GMail, GMaps, GFi (the dark cable/WiFi/Max ideas) Do we accept useful ads in return for giving up the right to "snif" our semi-public communications? If so - many many more dollars on the table to gather up. If I'm considering a trip to Ulan Bator (return trip), I would accept and appreciate any fresh info (ads) on accomidations, travel, guides, etc. So if I google up Ulan Bator, or search blogs, maps, email a contact, I get the message. As long as they are unobtrusive, I'll take them. If I click on them - advertiser pays. Downside to all of this. Clickfraud. This needs to be addressed - and I suspect that it will be. Anyway My 2cents Go long Google, short Interpublic and all the othe old shops/models Ciao Chip
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