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Tuesday, September 27, 2005
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 Tuesday, September 27, 2005
started 9/27/2005; 3:25:36 PM - last post 9/27/2005; 3:25:36 PM
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Doc Searls - Tuesday, September 27, 2005 
9/27/2005; 7:25:36 PM (reads: 7746, responses: 0)
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Elsewheres 
Syndicating your balls
| | Titleist, a company that makes golf balls, clubs and accessories, now has RSS feeds. Really smart. Golf is a conversation, and if you make golf balls, you want to be part of the golf conversation. The golf part of RSS is largely a void in 2005, so if you're Titleist, why not move to fill it? It's cheap. An example of RSS-as-advertising; much more powerful than advertising-in-RSS. Why pay someone else to hitch a ride in a conversation, when you can host it yourself? Much more cost-effective, and appreciated by customers. People don't like intrusive marketing as much as they like finding commercial information they're looking for. |
| | That's the best example I've seen yet — of making money because of, rather than with, RSS (or blogging, or your phone, or whatever). |
Versa Visa?
| | We're both at meetings for the next couple days at Stanford, talking about Identity and related subjects. I doubt I'll be blogging much through the course of it, but I'm sure I'll have a lot to say about it when we're done. |
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