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Re: Sunday, September 25, 2005
Doc Good post Reminded me of what I learned a long time ago (very long). Couple of friends in the newspaper business, one went on to run IT Systems for various newspapers, the other was news manager for a couple of local TV Stations. The "News" part of the paper is know as the "News Hole" Where you have to put text after you have laid out the ads. First, eBay tore the guts out of profits. Classifieds use to be the most profitable part of most local papers Now, as you point out ...other advertisers looking elsewhere. As for WalMart, I contend that they won because of IT. I used them as an example of superb IT company, make use of your datastream and use it to drive costs down, while getting the best possible price from the retail client. Note that they can adjust prices by location, different zip codes will pay differently for the same items. Lots of fine tuning. Constant fine tuning. Ciao Chip There are responses to this message:
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