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Re: Saturday, September 3, 2005
For the last three years, I've had the pleasure of moderating www.keener13.com, a website that celebrates Detroit 60s radio station WKNR. Keener passed on in 1972, but the continued popularity of the music and culture of that era is almost overwhelming. Since October of last year, we've done a weekly podcast featuring music, air checks and interviews and as the oldies stations continue to fall by the wayside, listeners of -all- ages have written us to mourn the change. Back then, these stations were part of our collective consciousness. The DJs were our best friends and they worked hard to make a lasting connection with the community. The artists were also more accessable, and those of us who played in garage bands believed that anybody could be a star. In today's world of homogenized formats, plastic artists and ever tighter playlists, it's not surprising that people are turning to satellite radio and MP3s. Successful radio, like a popular weblog is about developing an ongoing, one-on-one relationship with the audience. Oldies radio done right is just as compelling and relevant today as it was when the format was being born.
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