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Tuesday, August 9, 2005
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 Tuesday, August 9, 2005
started 8/9/2005; 6:06:28 AM - last post 8/9/2005; 6:06:28 AM
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Doc Searls - Tuesday, August 9, 2005 
8/9/2005; 10:06:28 AM (reads: 7095, responses: 0)
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Brick & Mortar's last stand 
| | In short: Newspapers will compete with Google¹s AdSense and try to grab the auctioned pay-per-click advertising that is going there. Newspapers are trying to hold onto local in this new ad universe. They are also hoping to grab new advertisers at a lower cost: The bet in hyperlocal is that the small advertisers who could never afford newspapers could now take advantage of ads that are affordable because they are highly targeted and have next-to-no cost of sale and production. Will these ads replace revenue lost in classified? Will advertisers leave print retail for online hypertargeting? What will the total revenue of papers look like in this new world? Who knows? |
| | I dunno. Is there money for any intermediaries when we get to the world I call for two posts below? Or that Dave describes here? |
| | I'm willing to bet there is. Newspapers have to make that bet, regarless of the odds. |
See?
Go refigure
| | At the hotel where I stayed during OSCON in Portland last week, they offered free Wi-Fi... |
| | ... or, as we see, paid Wi-Fi. |
| | Why is the hospitality industry so freaking far behind the curve on this one? Why is it that the one amenity that a huge percentage of frequent travellers want, the one amenity that breaks the deal if it's not offered, is the only one they don't list, right there along with the useless hair dryer and the shitty alarm clock? |
| | They say they want business travellers, who often have laptops, all of which now come equipped with ethernet, if not wireless, connectivity. They actually deploy high speed Internet all over the place. (These days it's a fairly safe bet that the next Marriott you visit will have high speed Internet of some kind.) And yet they say nothing about it. Except, maybe, on the individual facility's Web page. |
| | This, by the way, is why we want identity services that begin with the customer, rather than end there. |
| | As a customer, I want to present myself to a marketplace and have providers there compete for my business. I want to say to the marketplace (and not just to an intermediary like Orbitz or Travelocity) "I'm looking for a nonsmoking hotel room with high speed Internet service in downtown Atlanta from September 3rd to 5th. Who's got that?" ... and have something happen. If we want to make the conversation a bit more nuanced, I'd like to say what I'm willing to pay and what frequent sleeper (or flyer or driver) membership clubs I belong to. And that's all before revealing exactly who I am. |
| | Why is this pie still so damn high in the sky? |
| | Already it's 2005, and all the hotels (like all the airlines and rental car agencies) still sit out there in their silos, with their stupid, deaf, blind CRM systems, trying to trap and hold (or, in slaveholder parlance, own) customers — about whom their systems know as little as possible — inside. Rather than engage in a truly free (and therefore open) marketplace. |
| | The sooner we realize the difference between a forest of silos and a truly free and open marketplace, the better off we'll all be. |
Good morning
| | The Shuttle is touching down as I write this... the chute is deployed... 5:12am PDST. |
The Peer Tail
| | The net effect: secret sharing, sub rosa activity, the underground emerges in response to the new state of affairs. This a result of the cahnged legal and social implications of sharing. It brings about an end to the very public and viral appreciation and -- in a word-of-mouth open market manner-- promotion of music -and puts it in the closet. |
Make fire with fire
discuss
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