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"content" vs. writing
Doc,
I am SO glad you're making this distinction between content and writing. I've always found the term content downright insulting. Imagine this. Some suit comes to Mark Twain and says, "We have some snappy cover art and this clever two word title, "Huck Finn," and a bunch of blank pages. Now all we need is some content. Can you crank some out for us?"
Same goes for "assets." It's a tad less insulting, but not much. What do you need? Artwork? Photography? Design? Please don't reduce what talented people do for a living to just being commodities.
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