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Wednesday, April 13, 2005
Wondering out loud 
Nanoentertainment
| | Dave once got stuck in the It's a Small World After All ride at Disney World. I went there with my kids in the early 80s, when they were, maybe, 8 and 11. You're carried on water through a series of reverberant halls in which animitronic cartoon children sing the refrain to the song, over and over and over and over and over and over .... a system that washes the brain by boiling it. When it's over, you can't help repeating, for the rest of your life, a song that you hate. I seem to remember our whole family screaming together, as a goof on the whole thing, by the time we were out of there. It was, as I'm sure it remains, a horror show for anybody older than a toddler who isn't deaf. |
Bidvercasting
| | ZDNet is launching an auction market for advertising, starting with::: podcasting. In league with eBay. David Berlind just told me, "We're trying to guage the appetite for advertising on podcasts. It's experimental at this point." I've talked with David about this rough idea before, and it's clear they want to do the Right Thing. In a new market, figuring that out requries some experimentation. An excerpt: |
| | ZDNet is auctioning off advertising space in its newest Internet-based content offering; a form of downloadable audio programming known as podcasting. ZDNet's involvement in the new medium of podcasting is largely experimental. 100 percent of the proceeds from the auctions will be contributed to the Save the Children: 2004 Tsunami Relief Fund. |
| | [Later...] I've had a correction offered... that ZDNet is just offering auctions for podcast advertising, rather than a whole new market. Maybe so. But since I don't know anybody else doing this, and it is a new market in the market-as-category sense (meaning, others can do it too), I'll let it stand. Not sure it's that big a difference, anyway. |
Overseen
Senior moment
| | I've got an AdAge newsletter here with the title, IS THE AD INDUSTRY HEADED FOR CHAOS? It reads, |
| | BACKGROUND: In an epic 5,500-word front-page article in the April 4 print edition of Advertising Age, columnist Bob Garfield laid out a sweeping vision of an advertising industry caroming toward chaos and disruption wrought by the digital media revolution. Boiled down, his theory goes something like this: The marketing industry is currently whistling past the graveyard and largely ignoring signs of massive, fundamental changes in how the business of mass marketing will be conducted in the near future. The broadcast TV model is working less well each year and will eventually cave in on itself as it reaches ever-fewer viewers with a fare of low-quality programming and mind-numbing clutter. Marketers will increasingly abandon it. But despite their glitzy promise, the aggregate of new digital technologies -- from Web sites and e-mail to cell phone content and video on demand -- lack the infrastructure or scale to support the minimum amount of mainstream marketing required to smoothly sustain the U.S. economy. The result, as the old systems are abandoned and the insufficient new systems struggle to carry an impossible advertising load, is what Garfield calls "The Chaos Scenario" -- a period of serious disruption moving like a tsunami through the marketing business as well as the economy and the broader society itself. |
| | No link, though. And searches on the site for chaos, chaos theory and Bob Garfield all yield no useful results. |
| | Still, who knew mainstream marketing was required to "smoothly sustain the U.S. economy"? |
Say whatever
I'd rather have the hour glass
| | Messenger is also debuting an audio-video instant-messaging service for which advertising is available. This product, for users who have a PC camera, will present an ad in the seven to 10 seconds it takes for one Messenger user to reach another. "Instead of an hour glass, we show a full-motion video ad," Ms. Troberman said. No advertisers have signed on to the audio Messenger service yet. |
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