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Re: Friday, March 18, 2005
My comment is a bit off the direction that the prevous comments are heading but since the soapbox I'd like to point out that there are three equally important stakeholders in the world of pod: Podcasters (1) Podreceptors (2) and Sponsors (3). I contend that all three need to be considered. My observations so far are that we are progressing well on 1 and 2 but leaving the audience behind a bit in our thinking. We are heading to 57,000 channels and too much on. I see overload coming real quick. I now have a download to list ratio that is so high that for all intent and purposes, I listen to nothing. The impact of downloaded but never listened to podcasts will nip the sponsors in the butt so badly that the concept could fall real quick. We will quickly come back to the need for manual surveys of listeners to confirm actual reach. There are no page hit counters in podreceptor land.
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