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Wednesday, March 9, 2005
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 Wednesday, March 9, 2005
started 3/9/2005; 9:37:52 AM - last post 3/10/2005; 2:33:10 AM
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Doc Searls - Wednesday, March 9, 2005 
3/9/2005; 1:37:52 PM (reads: 5549, responses: 3)
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First depressions can be deceiving 
| | This morning somebody asked, "Do you compost?" |
| | "No," I replied. "I'm just aging normally." |
A wave theory of death
| | Terry Heaton: ...nobody dares to ask the question of what happens when customers reject all mass market advertising? Ouch, eh? |
| | Every time I watch TV I notice a strangely — even precipitously — high percentage of ads for automobiles. So I wonder, What would happen if all those advertisers suddenly decide (perhaps because they notice they're advertising mostly to maintain spendng parity) to stop advertising on TV? |
| | At some point the woeful inefficiency of spending large amounts of money to "reach" people who aren't watching (or don't care, or hate suffering annoying and irrelevant "messages") will make its own case against TV Advertising As We Know It. |
| | At some point, mass market advertisers will start conversing with, and relating to, customers. Inevitably, they'll discover how much more leveraged that is than spraying "messages" at "consumers" through "channels" between "content" that viewers would rather watch without messages. |
InPodding
What it wasn't
| | Saw the Nightline on blogging last night (can't find a link to the show itself). It was good, as that kind of stuff goes. Having been at the Berkman meeting where much of the footage was shot (I saw my belly in the corner of a couple shots), I was glad to see that stuff that might have made controversial but misleading fodder went to the cutting room floor. |
I second that commotion
| | - Nobody ever knows more about What's Going On than the people directly involved. In other words, if you're guessing about what happened, or making interpretations based on facts unknown, there's a good chance you're wrong.
- For solving personal misunderstandings, there is no substitute for face-to-face (or, second-best, phone-to-phone) conversation. In other words, talk about your problems among yourselves before you go blogging about them. Sharing personal conflicts with the world usually makes them more personal. And harder to solve.
- We're all still learning here. This is new territory. When a fracas like this one comes up, look to learn lessons from it, not just to assign blame.
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| | Disclosure: I'm on Technorati's advisory board. |
More aboard
| | Found out, among other things, that EcomXpo was a hit. I spoke at the online show, which did a remarkable job, I thought. Especially for a first-time effort. The next one is coming in October. |
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Dossy Shiobara - Re: Wednesday, March 9, 2005
3/9/2005; 2:00:52 PM (reads: 654, responses: 1)
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I've noticed these entries on this blog before. Is there supposed to be copy text or a link that I'm not seeing in my browser? (Firefox on WinXP.)
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Doc Searls - Re: Wednesday, March 9, 2005
3/9/2005; 8:23:08 PM (reads: 777, responses: 0)
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Not sure what you mean by "these entries." Can you be more specific? Thanks!
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Mike Warot - Re: Wednesday, March 9, 2005
3/10/2005; 6:33:10 AM (reads: 1869, responses: 0)
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I think that division of labor and specialization is the ultimate human skill set. I see the invention of blogs, wikis, and other online communication as the most recent additions to the toolbox. We're going to increasingly reward based on competence (as the Hughtrain, and English Cut), but it won't be a direct reward.
It’s going to be especially interesting to watch how the online expression and validation of trust and competence evolves. Cory Doctorow hinted strongly at this with the concept of Whuffie. I've seen, second-hand, how a friend of mine gets small but pervasive and persistent rewards, for having been the first to engineer a simple, open source, file transfer protocol. There's not big money in it, but had he tried to make it proprietary, it won't have flown, and something else would have taken its place. My opinion is he's responsible for enabling a big chunk of the PC revolution though many tangents.
He invented something, gave it away (purely for the fun of it), and got some Whuffie in the long run.
Scary thought: We're going to see Whuffie become quantified (and even perhaps monitized) at some point. We have to plan for that eventuality.
This model will take the place of marketing for companies that are able to articulate and share their knowledge with others. I particularly find the English Cut to be fascinating. I've learned quite a bit about the culture and technology of well made suits. Should I happen to work my way into wealth, I might even become a customer. It certainly has increase my appreciation of the value of a Bespoke. He's adding a lot of value from my perspective.
All of this disintermediation is making me giddy, and scared as hell. I hope I'm up to the task. I've got my own pet project, documented over at http://bitgrid.blogspot.com, and I'm attempting to add value because I think its an exciting, fun and powerful concept. I've made it a life goal to see this idea implemented and widespread. Some whuffie would, of course, be nice to have as well.
Sorry if I'm long winded... I just wanted to make sure I got the ideas out there.
--Mike--
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