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Tuesday, February 8, 2005

Author:   Doc Searls  
Posted: 2/8/2005; 1:38:31 PM
Topic: Tuesday, February 8, 2005
Msg #: 5361 (top msg in thread)
Prev/Next: 5360/5362
Reads: 4946

Team memory 
 Hugh MacLeod: Doc Searls once decribed me as, "Dilbert for people whose jobs don't suck." That's a good line. Glad somebody remembered it. I sure didn't.
 Come to think of it, if we were being accurate here (and if there were a point to that) Hugh would be "Scott Adams for people whose jobs don't suck." Except Dilbert is better branded than his author, so: whatever.
 
iRaid Shuffle 
 Rael Dornfest in iPod Array:
 Well, wouldn't you know it... someone's gone ahead and built an iPod Shuffle RAID array. Employing a USB 2.0 hub as device chain, the 3.9 gig striped RAID set is an impressive bit of hackery--and arranged in a pretty flower pattern to boot.
 Here it is, at Wright This Way.
 
New iron 
 I'm no fan of branding, but I am a fan of Corante, which has just added BrandShift to the roster. See whatcha think.
 
AwayDaddy 
 AdAge: SuperBowl Blog Survey Rates GoDaddy Ad a Loser.
 An excerpt:
 Intelliseek chose 40 bloggers who regularly post commentary on their own blogs about products and consumer issues. During the Super Bowl they blogged about their thoughts and blogged about their thoughts and eemotions as they watched the ads. The blog site operators were chosen because they are "engaged consumers" who influence others' reactions, Mr. Blackshaw said. These reactions are Intelliseek's top-line findings, he noted. Quantifiable results will be issued later in the day.
 Here's the Intelliseek press release, from before the Superbowl.
 Intelliseek also manages BlogPulse, which has this story about the Blogbowl.
 For what it's worth, here's the GoDaddy ad. And here's what AdAge says about it:
 GoDaddy, a little-known Internet domain registration company, produced the evening's single most provocative commercial. Set in a mock congressional committee hearing, the spot starred a young woman whose very large breasts were constrained within a very skimpy camisole that suffered a near "wardrobe malfunction." The story line was a satirical jab at the government's recent moves to more tightly regulate TV and radio content that falls within the jurisdiction of the Federal Communications Commission.
 First, GoDaddy may be little-known to AdAge; but not to its marketplace, where Google finds over 650,000 documents that mention the name.
 Second, I'd agree that the ad was a "satirical jab"; but mostly it used sex to sell something simple:the company's $8.95 domain name price. That's about it. As ads go, it wasn't that big a deal.
 If you care (I don't recommend it), more links to the fracas fan out from here and here.
 
Yawhat 
 Yahoo's Media & Entertainment Division Moves to Hollywood. Somehow that headline reminds me of a joke radio ad I once did for "Mr. Enrique's Beauty Salon & Drywall Construction Company."
 Anyway, since too few of you still haven't learned to hate the word "content," I present the first two paragraphs from the story linked above, from AdAge:
 BONITA SPRINGS, Fla. (AdAge.com) -- Lloyd Braun freely admits that he's no Internet geek. But that won't stop the executive who greenlighted ABC's TV hits Lost and Desperate Housewives from using his new position as head of media and entertainment at Yahoo from trying to reinvent the Internet.
 'There's a hunger'
"There's a hunger out there -- 40% of the people on the Internet are looking for content," Mr. Braun said to a packed auditorium at the iMedia Brand Summit here. "I Love Lucy defined what a comedy on TV could be. The Sopranos defined what could be done on cable TV. The Internet has not yet had a signature, compelling event. It will."
 This wraps around a picture of Lloyd, with this caption:
 Former ABC TV executive Lloyd Braun plans to remake Yahoo with his Hollywood connections.
 Can't wait.
 
Act Won 
 and now for something completely different is a terrific real-life first-person Hollywood story by Wil Wheaton. Beyond that headline, I won't give the ending away.
 
Quote du jour 
 Why not acknowledge the $20,000 iPod is not a business model?
 That's from Jim Griffin, by way of the Pho list and Donna Wentworth.
 
Where it will be 
 It's well into February already and I just got around to putting up the list of events I'll be attending (and, in some cases, speaking at) in 2005. That's it, over there on the left. Three have already gone by.
 I 'll be leaving for the Desktop Summit in San Diego tomorrow morning. That's the next one. Last on the list (so far) is the Linux Lunacy Geek Cruise. After missing the last one, I'll be back at it, in October. Highly recommended.




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