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Re: Thursday, January 20, 2005
I posted this at Trevor Cook's site Trevor: You might, on the principle of intellectual honesty, have noted that there was follow-up post at PressThink that included all the posts we could find. You might--if you had not decided to go into full spin mode a few days after my post--that the blog sphere works in just this way. The readers are the editors and wrote in to say: you missed this one, and here's another one. All of which was duly reported at PressThink. Your readers don't know that because you have been spinning since then. Look over the posts of your fellow PR bloggers since I wrote about the Ketchum manner. One thing you might notice is that there is widespread sentiment that the professional associations in PR have failed their members, and quite a lot of discussion of what to do about it. If there had been a real response to Ketchum--and PR bloggers had engaged one another, as they did after my post--they might have been able to influence the lame response of those organization. This was PR's Dan Rather. That's how big it is. And you are running around saying, "we blogged it, we blogged it, Rosen missed this one, Rosen missed that one. It's a scandal!" That is truly pathetic, Trevor. It's not engagement, it's just spin.
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