Thanks for the link Doc. You're going to hear a little hero worship in this comment. I've been following your blog since you started it. I actually met you at a Media Relations conference in Washington DC in 2001. I'm a Cluetrain disciple and am finding ways to turn the philosophy into reality at our shop. The "markets are relationships" idea has legs. I'll let you know when I'm able to convince our first client they need to adopt this philosophy.