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Sunday, November 28, 2004
Thanksback 
| | Reading posts like this gives me the fuzzies. |
NNNNYOOOOU...
Cool! Involuntary tatoos I might love!
| | And that gets at why I'm not ready to have my ticket punched on the Lovemarks Express. On the one hand, it's useful to think about why some products are special to us. And as victims of marketing, we'd probably be better off if companies adopted the Lovemarks approach. On the other — and maybe I'm just projecting my own cynicism onto Roberts — Lovemarks isn't just a way of analyzing brand loyalty, it's a formula for creating it. Yes, "Remember only the customer can decide Lovemark status"...but now that you know how it happens, go forth and Lovemark your brand. It's like "experience marketing" that teaches you the tricks for convincing people that The Olive Garden is a rustic cafe outside of Florence instead of earning their respect as a damn good restaurant on the second floor of the Youngstown Mall. You want brand loyalty? Be a great freaking product. Also, it wouldn't hurt if I grew up watching my mother use it. |
| | The doctor is being nice. To me, lovemarks achieves 100% marks in both rationalization and delusion. An expensive psychosis, if not an especially harmful one. |
| | Let's see... what brands, or marks, do I love? Hm. I used to love Nordmende and Tandberg radios, but Nordmende is dead and Tandberg is out of the radio business. I've loved certain products by Nikon, Canon, Sony, IBM, Toyota, Apple, Ford, Panasonic and Rockport (among many other companies); but each of those companies also exasperate me, in their own special ways. Even Peets Coffee, which does few things wrong, still annoys me with its sub-Starbucks hours and lack of Wi-Fi service. There's lots to love among the names there on the right edge of this page; but I wouldn't insult any of them by calling them a "brand," a "lovemark" or anything other than what, and who, they are. |
| | I think it's all l about what Garrison Keillor says at the close of every Writer's Almanac (a podcast I'd be glad to pay for, daily): Do good work and Stay in touch. That's all you really need in a connected market, frankly. |
| | On the off chance that you don't already know -- like if you've been stranded in Antarctica for the last 40 years -- Saatchi & Saatchi is an advertising agency. A big one. A hip one. Oh yeah. Why lovemarks even has a Community! Can you beat that shit? And you -- -- yes, YOU, THE EYEBALLS -- can even nominate and vote for your most beloved not-really-trademarks. Which is to say: "lovemarks." Goddam! Is this big fun or what? |
| | Best inserted sideways, I'd say. |
Blogging for (something that results, somehow, in) dollars, cont'd
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