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Friday, July 2. 2004

Author:   Doc Searls  
Posted: 7/2/2004; 7:30:13 PM
Topic: Friday, July 2. 2004
Msg #: 4862 (top msg in thread)
Prev/Next: 4861/4863
Reads: 8448

Quit envying the dead 
 Get this straight: When the revolution is over, the only kind of advertising that survives will be the kind customers want. And when it comes, it will bear zero resemblance to the advertising we've known and hated for the last hundred years.
 Dave correctly calls bullshit on the advertising fantasy, four years after four guys spent the summer writing a book intended to blow up that lavishly funded fantasy, along with all the others wrongly based on a persistent misconception of the Net as an instrument of supply rather than an environment of demand.
 A persistent RSS irony is that it looks like "push" (see the last two links in the last paragraph) all over again, when in fact it equips the world with a tool that, used right, will blow up the last fantasies of Advertising As Usual on the Net. Want money from customers? Listen to their demand. How? Put RSS to work. Sez Dave,
 Consider that I might subscribe to feeds that contain commercial information that one might otherwise see as advertising. For example, I'm in the market for a bunch of products that don't exist yet. I'd love to be able to subscribe to a feed that alerts me when they exist. Then of course I'll pay money, and someone will profit.
 How about equipping market demand by using RSS to notify suppliers of a customer's transient demand? For example, I'm in the market for a minidisc transcribing machine: a cross between the Sony MZ-N707 I use to record interviews and conference sessions, and the Panasonic RR-830 pedal-operated transcribing machine I use to play the sessions back after dubbing them from digital minidisc to audio cassette (a pretty clunky "solution" to a problem that's been around for a long time). I'm in the market for lots of other stuff too. So are all of us. What can we do to communicate that demand, actively but selectively? I believe RSS is a necessary but insufficient answer to that question. And that there's money to be made in making up the difference.
 Bonus link: How to Make Money on the Internet v2.0.
 
Dysapperances 
 Somehow I got from here to here to here. A side trip to here shows that blogging isn't just about tech and politics.
 But while we're on the edge of both, I wonder if John Robb knows about Warwriter, who blogs (or did, for a post) about global terrorism, sort of? Or if Valdis makes the connections...
 Bonus quote:
 The neocons are right: this is the first time stateless actors with no territory to protect, no interest in protecting individuals, capable of using modern technology, let alone nuclear weapons or weapons of mass destruction ... You don't need weapons of mass destruction. So the combination of technology, sophistication, laptop computers in a cave in Tora Bora. They can orchestrate that. We've never faced that before.
 That's from Joe Biden, in a fascinating interview by Joshua Micah Marshall. A long piece, but worth every pixel. RTWT. As Josh explains, the interview provided source material for his Atlantic article on "John Kerry's foreign policy and, more broadly, where the Dems are on foreign policy..."
 More due shortly. Watch for it.
 
Say it ain't Coach 
 It'd be bad enough if only the papers were saying Duke's Hall of Fame coach, Mike Krzyzewski is in "discussions" with the L.A. Lakers for Phil Jackson's old job. But Duke itself is running a story that not only breaks the news, but flat-out begs Coach K to stay.
 I hope he does. The man is an institution, and loved by the fans and the community. Good as he might be for the Lakers, his chance of achieving a similar stature with any pro team are small. Look at it this way: even Phil Jackson couldn't do it. You've got the Reds (Auerbach and Holzman) and damn few after that.
 The papers say Kobe wants K. If that's the only reason, it sucks. Kobe's in court right now, fighting a rape charge. The smart money is on acquittal, but what if Kobe is convicted? Sure, he'll appeal forever, but still. What if he gets injured? And what if he really is the petulant and spoiled ball-hog he sometimes appears to be? Will the elder K change that? There's also a good chance that half the current Lakers team will take a hike this summer — including Shaq — leaving Coach K with Kobe and the nobodies.
 Also: L.A.?? Home of It's not who you are, it's how you look; after all, who cares who you are? Talk about a bad fit. Coach K is still on his first wife, furgoshsakes. (Good news: He's going to "talk it over" with his family this weekend.)
 Meanwhile, sez Duke's AD, Joe Alleva,
 We have long believed that Mike is the best coach in the country. The Lakers' interest in him merely confirms what we have known. We hope that Mike will decide to stay in college coaching at Duke, a place that has been so special to him throughout his outstanding career. Mike has been an incredible asset to our institution and on a much larger scale, to the sport of college basketball. President Brodhead and I met with Mike for dinner the other night to express at the highest level our desire for him to finish his coaching career at Duke.
 Whichever way it goes, I wish Coach K well. When he showed up, back in 1980 or whenever, I thought he was a peevish little taskmaster, a Bobby Knight clone without the cuddly exterior. I also said there's nothing about him that "a blow-dry and a sense of humor wouldn't cure" — a line that kind of caught on for awhile. But the dude proved me wrong. He's one of the best ever.




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