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Re: Thursday, June 17, 2004
The problem with using names, of course, is that the same product now has multiple names. There's a reason BMW names its cars 325, 340, 540, etc. It's because they sell in multiple global markets, and the use of numbers means that the same product can have the same name, no matter where it's sold. Is that a Jeep Liberty or a Cherokee (European name)? Same thing, actually....
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