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Why not use email? but with a twist!
Why not have something like the notifcation, subscription (and to some extent syndication) (and authentication and other good stuff) with your regular email? I'm working on a startup[1] and we took the syndication route in the beginning. Using Atom as a transport mechanism to create a web of trusted collaborators. It actually works, but it's difficult to work with. So we turned around to create essentially the same thing but with a different kind of plumbing -- SMTP, POP, IMAP. That gives you the power of your regular email client (that you use and are used to) and the power of peer-to-peer email with strong authentication. I have written a bit more in my blog[2] [1] http://zappatanetworks.com [2] http://blog.invisible.ch/archives/000290.html
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