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Thursday, April 1, 2004

Author:   Doc Searls  
Posted: 4/1/2004; 2:39:21 PM
Topic: Thursday, April 1, 2004
Msg #: 4630 (top msg in thread)
Prev/Next: 4629/4631
Reads: 10237

Leveraged foolishness 
 April Fuel is my linux SuitWatch at Linux Journal. It's date-appropriate, you might say. One item:
 As a company-wide exercise in rhetorical restraint, Microsoft has challenged its employees to go "just one day" without using the words "smart" or "threat". Said CEO Steve Ballmer, "Y'know, after twenty years of chanting the same damn things to ourselves, I just got freaking tired of it". As part of a long-term plan to change the hyper-competitive culture of the company, Microsoft's HR department has quietly dropped its requirement that applicants submit their high school SAT scores, or to take the tests again if the original scores failed to meet company threshold requirements. "But we're still going to grade everybody on a curve," said a company press release.
 
Alex Bennett gets Sirius 
 I first listened to Alex Bennett in New Yawk, when WMCA was a tawk station (here's the schedule) back at the turn of the 70s. Caught him again at KITS and elsewhere in the Bay Area when I lived there from the mid-80s through the 90s. Now Big Rick reports (from ba.broadcast, where Alex made the announcement) that AB will be on Sirius. The show will be on in the mornings, from New Yawk again, 6-9am on Channel 143.
 
A birthday for the rest of us 
 Scripting News turns seven today. Still lighting the tunnel, too.
 
Excuse me while I take this chain off my neck 
 Okay, here's what I wrote a few hours ago:
 Look at all the people who didn't get this joke.
 Cuz, like, I'm sure it's a joke, right? Right? I mean, it's April the Uno. Foolishness time.
 But I just got a call from somebody on The Inside at Google.
 Doc?
 Yes.
 It's not a joke.
 You're kidding.
 No. It's not a joke.
 Holy shit.
 I gotta go.
 So, am I the only one who thought this was a joke?
 Just when I think I've given all the PR advice a former PR guy who's still a journalist can give, here's one more: If you're gonna shake the Earth with an unexpected announcement, don't pick the one day out of 365 (or this year, 366) when everybody's yanking everybody else's chain, okay?
 [Later...] As Bill points out, this is Google's actual joke of the day.
 
Stern warning 
 Here on the Left Coast, the joke about Howard Stern being taken off the air is still on. As always, Jeff explains what's going on. Starring: the religious right, the fearful left, spineless politicians and tight-sphinctered regulators headed by Michael Powell, whom Jeff calls our "National Nanny."


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