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Cluestrapping When Amazon started offering used and rare versions of books for sale on those books' pages, a certain Cluetrain co-author took advantage of the opportunity to sell "collectible" copies. I think I should come in with a higher price, no? Naked truth Christian Schneider of the U.K. (or with a U.K. email address anyway... we shouldn't be too presumptuous here) points us to this piece by Hal Pauluk at one of Internet.com's countless sites. Some good stuff in there. In addition to a reality-based angle on the "new" economy, it offers this observation on the latest dance by the troupe of naked emperors, led by DoubleClick, that comprise the large opt-out wing of the Web banner placement business:
I observe that Pauluk, like yours truly, is an ad guy whose career brakets my own (roughly '78 to '92) by quite a margin at both ends. So there's still hope for the business.
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