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Sunday, August 31, 2003

Author:   Doc Searls  
Posted: 8/31/2003; 5:41:56 AM
Topic: Sunday, August 31, 2003
Msg #: 3913 (top msg in thread)
Prev/Next: 3912/3914
Reads: 8302

Absent with leave 
 Missing Tom, who must be having too good a time in Mexico.
 
Why is no spam funny? 
 Hey, if you'e going to send salesproof sales messages to the entire universe, and it costs you nothing to do it, why not crack a joke? Sell Dicks of the Rich & Famous (who's gonna check?), Flat Screen Massage Cream, Electric Butt Brushes, Botox By Fax, Reversible Skin, Edible Pets, Chairs with Tits, Email to The Dead or Xtreme Mail System Errors?
 Just wondering.
 
All the Journalism that's fit to keep 
 It's customary for communities to hate their daily newspapers. I've lived in regions served by the Newark Star-Ledger, the Greensboro News-Record (when it was two papers), the Chapel Hill (whatever it was, or still is), the Palo Alto Times-News (now defunct), the San Francisco Chronicle, and now the Los Angeles Times and the Santa Barbara News Press. All have been put down, generally, by people in their local communities — at least when I was around them.
 Among all the local or regional papers to which I've ever subscribed, the only ones that seemed to have positive respect from their readers were the New York Times, the Raliegh News & Observer, the Bergen Evening Record and the San Jose Mercury-News.
 A couple weeks ago I took a tour of the Santa Barbara News-Press. It's a small daily, circulation around 50,000. But it does a pretty darn good job, I think, in spite of the fact that it seems customary (again, at least to me) for locals to denigrate it. Yes, there is some cause. A few months back I witnessed a geyser downtown from a broken fire hydrant or something. I watched it from our house on a hillside overlooking town. The water seemed to rise to at least half the height of my vantage, 500 feet above the event. Yet the next day there was nothing about it in the paper. Likewise, when at least a thousand people showed up to watch Mars from atop a local park a couple days ago, causing traffic jams, the paper seemed to miss the story completely.
 Yet I was moved by the tour. It reminded me of what it was like to work in a daily paper... the merciliess deadlines, the extreme limitations of time and print space, the impossibility of doing full justice to any story, no matter how simple, the long hours of often extremely hard work, the thrill of successfully applying the arts of writing, photography, copy editing, layout and publication, day after day after day. Like teaching, newspaper writing is a calling. You make lousy money, but you know you're doing a Good Thing.
 What impressed me most about the paper was the way it was organized architecturally. The editorial people were on the top floors, and the advertising people — the ones whose hard work paid to keep the paper going — were down in the basement. Seemed to me the paper had its priorities straight. Advertising is a primary source of income, but a secondary reason for existence.
 Our tour guide, the photo editor of the paper, talked about how hard it is to get new subscribers when so many readers were getting their news elsewhere, or just seemed to give too small a shit. Yet he remained no less motivated, for the simple reason that daily papers remain highly civilizing forces for the regions they serve, and he felt privileged to be part of one.
 And guess who else is hip to the core mission of local journalism? Try the Providence Journal's advertisers, at least two of which are stepping in to side with the paper's workers in their long-running conflict with management. Nice to see. And not something I'm sure we'd see a few years ago (though I'm not even sure why I say that).
 That's according to the Providence Newspaper Guild, by the way. The link comes from Sheila Lennon, who works at the paper.
 
Wild Western Shakespeare 
 Went to see a performance of The Taming of the Shrew by Shakespeare Santa Barbara last night. The setting — on the lawn at the Fess Parker Winery in the Santa Ynez Valley — was perfect, even if the ground was still wet from aggressive springkling (couldn't they turn it off for the weekends?).
 The play was performed as a western, and it worked extremely well. It's a fine cultural event where you can sit in beach chairs, watch a play, drink wine and quietly munch on Italian greens, while the crescent moon sets in the West and Mars rises in the East over a stage that looks like a saloon, while actors toss around sixteenth century one-liners in old cowboy movie accents.
 Highly enjoyable, and even more highly recommended to those of you who live here or might be passing through this corner of California in the next couple weekends.
 It's even worth a trip if ya'll are up thar in San Francisky.
 


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