Understanding the Web as a tool that empowers individuals is not a prerequisite to understanding the Web as a tool that can generate large sums of cash. All those warbloggers and dittoheads out there can use PayPal, too, and my guess is that it won't be long before Rove gives them the chance, as I said here:
http://radio.weblogs.com/0107946/2003/07/31.html#a676