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Re: Wednesday, June 18, 2003 SPAM
Allow me to humbly disagree with you, Dick. I am familiar with a number of e-tailers and e-commerce players. Some of them have come to me seeking consulting services. I am also quite familiar with the methods of aggregating and scrubbing, as well as the vetting of addresses. Many e-mail marketing houses offer address lists. Hot addresses are the ones with proven response. They are sold at a premium. Hotter addresses are those with proven recent response and viability. Response includes requesting to opt out. Viability means a real and still-in-use address. You, the receiver of Spam, may opt out of "List A" but your address is still being shopped around to Lists B through ZZZZZZZ. And at a premium, as a result of your attempt to opt out. Some list groups include a response notification as part of the sale. So all opt-out responses come back to the list company. Viable or hot addresses, with recent proven activity, go into costlier packaged lists. Since one-tenth of one percent response is like hitting a grand slam in the bottom of the ninth when your team is down by three runs, addresses with proven viability and recent activity (as in opting out) carry greater value to those who purchase addresses for the purposes Spamming with intent to sell. A client dragged me to a weekend seminar on marketing on the web. It was very interesting, if somewhat repugnant. Pay-per-click, Search Engine Optimization, Spam tactics, Pop-Ups and Pop-Unders, when coupled with proven viable addresses, are highly sought after commodities by this assemblage. You may be fortunate in not currently receiving the volume of Spam as you suffered in the recent past. But the fact of the matter is this: opting out to one list is more often than not merely opting in to more Spam. There are responses to this message:
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